Aside from offering exclusivity in our client's targeted markets, we use our AWS Skill Console to generate reports on the "Utterances" by our users and then provide our clients with a unique advantage over their competitors. We are able to answer the Big Data Question that every business wants to know...
That is... What, Who, How, and Why. The effectiveness is perfect when the
Who & How are in alignment.
Who's using Amazon Alexa?
How are Amazon Alexa users USING the skills?
What are they saying?
What would knowing this information do for my business?
What marketing communications messages would I change if I knew this intel?